Drawing on her experience working with Jean-Martin Fortier and studying under industry leaders like Erin Benzakein and Sarah Ryhanen, Roy provides a roadmap for sustainable blooms. The narrative navigates through the technicalities of soil health and irrigation to the delicate balance of colour and texture in bouquet making. Whether you are an aspiring farmer or a seasoned gardener, this book offers the tools to grow with purpose, profit, and a deep connection to the land.
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Floramama E-Book
Floramama E-Book
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From Garden to Bouquet, Growing Flowers for Market
By Chloé Roy
Set the world on flower with this beautiful, practical, and inspiring guide to small-scale, high-revenue floriculture.
Floramama is a comprehensive manual for establishing a thriving cut-flower business, merging biointensive market gardening principles with the artistry of the “slow flower” movement. Author Chloé Roy demonstrates how to transform 1.5 acres into a $380,000-per-year enterprise by combining ecological cultivation practices with savvy entrepreneurial insights. This visually stunning resource, featuring 150 colour photographs, serves as both a technical guidebook for the field and a creative inspiration for the design studio.
About the Author
Chloé Roy is a successful ecological flower grower, flower farming instructor, and founder of the groundbreaking start-up Floramama. After working with Jean-Martin Fortier at Les Jardins de la Grelinette for two years, she was inspired to apply her newly acquired skills in human-scale agriculture to floriculture. Chloé studied cut flower production with Erin Benzakein of Floret Flowers and learned floral arranging from Sarah Ryhanen of New York-based Saipua. She launched Floramama, Quebec’s first biointensive flower farm, in 2014. Since then, Floramama has grown to provide full-time employment for several women while delivering bouquets to over 550 annual subscribers and selling to the public through farmers markets, to florists and designers, to small local shops and a large organic grocery store chain, as well as arranging flowers for weddings and events, turning Floramama’s 1.5 acres of flowers into a $380,000 annual business. Chloé lives and farms in Frelighsburg, Quebec.
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